Linder Management is an LA based 360 Marketing and Communications Consultancy, marrying creativity and strategy to shape your brand's success.
We are your all-encompassing partner in navigating today’s complicated and expansive marketing landscape. Linder Management’s founder, Alanna Marder, leads our projects with 12+ years of experience in the marketing and comms industries, specializing in integrated marketing, strategy development, PR, experiential and social media. She is an expert at transforming a vision into measurable results while implementing creative and innovative concepts to meet business goals. The synergy of creativity and strategy that she brings to all work she undertakes transforms possibilities into realities.
To reach Alanna to discuss working together please email a@lindermgmt.com or text 917.647.9499
Our Capabilities
We work with you to meticulously craft a next-level marketing roadmap that defines how to meet your goals in today’s competitive landscape. In working with us, you have the option to retain us to execute part, or all, of this strategy. Alternatively, we can lead your existing teams and/or agencies to success by arming them with the tools and resources they need on a one-time or ongoing basis. We can also be your partners in executing an existing strategy that is already in place, offering builds, extensions and pivots to that strategy as we work together.
We are also available to work on individual facets of your marketing program, focusing only on your needs within influencer or social media etc.
Marketing
Strategy // Execution // Campaign Ideation + Implementation // Brand Strategy // Re-Branding // Influencer Marketing // Mailer Concepts and Seeding List Development // Social Media // Integrated Marketing // Brand Marketing // Talent Partnerships and Collaborations // Celebrity Endorsements // Content Development // Paid Media (Specializing in TikTok)
Communications
Strategy // Crisis Comms // Development of Comms Plans // Media Relations Agency Management
We believe that the art of shaping and maintaining a positive perception of a brand or individual is key to it’s success. Communications plays a pivotal role in fostering trust and credibility. We can be your partners in building communications plans and strategies to grow your share of voice, awareness and amplify your brand voice.
We are also able to manage crisis situations and be your partner during, or in preparing for, challenging or unprecedented scenarios.
Please note, we do not handle media relations but would be happy to work closely and manage your existing partners, or our preferred partners, to ensure your media plans are executed effectively.
Experiential
Events // Budget Development and Management // Pop-Up Shops // Influencer or PR Brand Trips
Bringing a brand narrative to life via IRL experiences creates the strongest connection between the brand and it’s audience.
If working together in a strategic marketing capacity we will always, pending budget and goals, include experiential components in our recommendations.
We love flexing our creative muscles to ideate unique and unexpected activations. In terms of execution, we can be your full service experiential resource and manage all vendors and partners, or simply ideate the biggest and best ideas and leave you with a strategy, budget and plan to implement internally.
Talent + Partnerships
Talent Management // Creator Collaborations // Celebrity and Talent Endorsements // Contract Execution and Development // Talent Agency Liaison // Influencer Program and List Development // Brand Partnerships
We are your one stop shop when it comes to talent. We work closely with amazing talent, so we understand both the talent’s perspective and the brand’s perspective. Because of this, our insights are invaluable and allow us to develop bigger, better, more robust and cost efficient partnerships that will far exceed your goals.
We are committed to always thinking outside the box to create exceptional partnerships with the right talent and brands to drive unparalleled awareness.
We’re more than just a consultancy. We are builders, expanders and big dreamers.
Some of our past and current clients include: SEED Beauty, ColourPop Cosmetics, Kosas, Peach & Lily, Peach Slices, The INKEY List, MCo Beauty, r.e.m. beauty, LUXE Brands (fragrance), FitFighter Fitness.
Our founder, Alanna Marder, has worked with international brands and agencies including: Alexander Wang, Alice + Olivia, Karla Otto, Celine, Emilio Pucci, Maison Martin Margiela, Givenchy, Aesop, PR Consulting, P&G Prestige, COTY Luxury, FabFitFun, TechStyle, and Morphe.
For more information on Alanna’s professional background please visit her linkedin